embedded in the National Policy for Children, 2013. The Action Plan has four key priority areas:
      survival, health and nutrition; education and development; protection; and participation. The
      NPAC seeks to ensure convergence of ongoing programmes and initiation of new programmes
      so as to focus on objectives through well-defined strategies and activities to achieve desired level
      of outcome for children.
      Miscellaneous Issues
      Direct Benefit Transfer
            Government of India adopted Direct Benefit Transfer (DBT) using Aadhaar as the identifier
      of beneficiaries for delivery of services, benefits or subsidies of various central sector and
      centrally sponsored schemes to individuals as well as groups where money is spent from the
      Consolidated Fund of India. In pursuance of directions of the government for implementation of
      DBT in its schemes, MWCD has identified 15 schemes/components for its implementation.
            For transfer of maternity benefits under Pradhan Mantri Matru Vandana Yojana, the
      Ministry has launched https://pmmvy-cas.nic.in/ portal for direct transfer of incentives in the
      account of the beneficiary. This portal is also local government director code (LGD) embedded
      and hence records the location.
      Engagement on Social Media
            The Ministry is active on social media platforms of Facebook, Twitter and YouTube with
      followers numbering in lakhs. Social media is being used as a medium to spread awareness
      among the general public on issues concerning women and children, aiding positive attitude and
      behaviour change. This medium is also being leveraged to disseminate information on the
      various schemes and programmes of the government so as to increase citizen engagement. In line
      with the agenda of the government to use the power and reach of social media to reach out to
      citizens, the Ministry has started# HelpMeWCD where women and children can send in their
      grievances. The Ministry is also running a grievance redressal cell which registers and responds
      to direct complaints via email from women and children across the country.