Health and Family Welfare and Human Resource Development with focus on the following:
      awareness and advocacy campaign; multi-sectoral action in select 161 districts (low on CSR);
      enabling girls’ education; effective enforcement of pre-conception and pre natal diagnostic
      techniques (PC&PNDT) Act.
            The specific objectives of the Scheme include preventing gender biased sex selective
      elimination; ensuring survival and protection of the girl child and ensuring education and
      participation of the girl child. The multi-sectoral, action in districts lays special focus on
      effective implementation and monitoring of PC&PNDT Act, promotion of early registration of
      pregnancy, institutional deliveries and registration of births by the Ministry of Health and Family
      Welfare; making schools girl-friendly: enrolment of girls in schools, retention of girls in
      secondary schools, availability of functional toilets by the Ministry of Human Resource
      Development; awareness generation, advocacy, community mobilization and training of
      stakeholders, local champions, rewards to institutions and frontline workers by the Ministry of
      Women and Child Development. It is envisaged to bring an improvement in sex ratio at birth
      (SRB) in the short term while child sex ratio (CSR) with manifestation of over-all development
      such as improved health and nutrition, gender parity in education, better sanitation, opportunities
      and removal of asymmetries between the genders is endeavoured in the long term. In a short
      span of time, the clarion call of Beti Bachao Beti Padhao is resonating across the country. This
      programme has been successful in establishing improvement in CSR as a national agenda. It has
      stirred national consciousness with the political leadership and government, both at the central
      and states/UTs level owning the initiative. Several innovative interventions have been
      demonstrated on ground in the selected districts.
            This has resulted in building around the increased issue of awareness, sensitization and
      conscious declining CSR in the public domain. Encouraging results are emerging with improving
      trends seen in sex ratio at birth, institutional deliveries, ANC Registrations and girls enrolment in
      School at Secondary levels in majority of the selected districts.
            Social Media Presence:
            BBBP Facebook Page:
            https: //www.facebook.com/WCD.BetiBachaoBetiPadhao YouTube channel on BBBP (for
      films! audio-video spots):
            www.youwbe.com/user/BetiBachaoBetiPadhao
            Vand aspedia:http: / /vikaspedia.in/social-welfare/women-and-child development/child-
      development-i /girl-child-welfare/beti-bachao-beti padhao
            BBBP Mobile Application:
            https:/ /apps.mgov.gov.in/descp.doappid=792
      Pradhan Mantri Matru Vandana Yojana
            Government announced pan India implementation of maternity benefit programme to
      eligible pregnant women and lactating mothers. The programme was named Pradhan Mantri
      Matru Vandana Yojana (PMMVY).
            It is a centrally sponsored Scheme under which the grant-in-aid is PMMVY released to
      states/UTs in cost sharing ratio between the centre and the states and UTs with legislature as
      60:40, for north-eastern states and Himalayan states it will be 90:10 and 100 per cent for union