at the Headquarters consists of several wings like campaign, advertising, outdoor publicity,
printed publicity, exhibition, mass mailing, audio visual wing, design studio, administration and
accounts wings. It has two regional offices at Bengaluru and Guwahati to coordinate the
Directorate’s activities in the regions.
DAVP has a network of 32 Field Exhibition Units spread all over the country. The Field
Exhibition Units act as a vital communication link between the government and the people.
These Units mount multimedia exhibitions on social and developmental themes in far flung areas
of the country to disseminate information about the policies and programmes of the central
government on key national issues.
Integration of DFP, S&DD and DAVP
Ministry of Information and Broadcasting has integrated the human and financial resources
of Directorate of Field Publicity (DFP), Song and Drama Division (S&DD) and DAVP
undertaking the integrated publicity/ communication campaigns.
For Regional and Field Units, all regional offices/field units of S &DD and DAVP will be
subsumed in the 22 Regional Offices and 147 Field Units of DFP. Accordingly, S&DD and
DAVP will have to close their existing regional field units and collocate them in the regional
field units closest to them. The Integrated Regional Units will be renamed as Regional Outreach
Bureaus (ROBs).
Relevant Website: www.davp.nic.in
Directorate of Field Publicity
Directorate of Field Publicity, (DFP), a media unit is the only Directorate under
Government of India engaged in interpersonal communication. DFP undertakes well conceived
communication programmes among the target and potential beneficiaries through inter-personal
and micro level communication activities like briefings to opinion leaders, interactive sessions
with target beneficiaries, group discussions, quiz and other competitions like Healthy Mother &
Baby shows, photo exhibitions, rallies, film shows, and public meetings. In this process, DFP
gets support from other implementing central and state departments/agencies.
There are 22 regional offices which are mostly located at state capitals and 207 Field
Publicity Units which are spread all over the country and mostly located at district headquarters.
Each regional office has 6 to 14 Field Units under its jurisdiction. The Field Publicity Units are
equipped with vehicles and audio visual equipment for their field level activities. DFP’s
communication teams organized awareness generation programmes on Government schemes and
policies among the masses, mainly in remote, rural and media shadow areas.
DFP has adopted ICT in a big way to facilitate functioning of its Regional Offices and Field
Publicity Units in a more effective way. All the Regional Offices and Field Units have been
equipped suitably to regularly report on programmes, financial and administrative matters
‘online’. DFP has an informative website and 22 of its regions have their respective web pages.
The Directorate has been using social media like YouTube, Facebook and Twitter for
highlighting its outreach activities and promoting deliverable messages on the programmes and
schemes of the government.
Relevant Website: www.dfp.nic.in