(Regulation) Act, 1995 could be checked. Cable Television Networks (Regulation) Act, 1995
      identifies several codes which must be adhered to by all broadcasting entities. The revised
      uplinking guidelines and downlinking guidelines for channels beamed at Indian viewers also
      require monitoring of content for possible violations and remedial measures thereto.
            Electronic Media Monitoring Centre identifies topical matters of immense public
      importance and reports them to the Ministry for evaluation and for taking any action, if needed.
      EMMC also prepares and submits special reports to the Ministry on topics desired by the
      Government. Setting up examples of success, the EMMC has taken a big leap forward by
      starting Radio Monitoring since January 1, 2015. The newly started wing of EMMC is currently
      monitoring Community Radio Stations (CRS) for detection of possible violations. At present, 30
      Community Radio Stations from across the country are being monitored to check whether they
      are airing any content that violates the ‘General Agreement between Government of India and
      Community Radio Stations (GOPA)’ and ‘Programme and Advertisement Code of All India
      Radio’. In a very short span of time, several apparent violations have been detected in the content
      being broadcast by CRS and submitted before the Ministry by EMMC. These apparent violations
      not only include obscene and vulgar programmes but several other types of content too which
      violate general rules laid by the Ministry.
            Because of the ever-increasing number of channels, there is a race among channels to attract
      as many eyeballs as possible, and this trend has resulted in most of the channels treading on a
      very thin line and often barging into grey area. The somewhat callous attitude of TV channels
      towards the regulatory guidelines is becoming a matter of concern, particularly when an average
      Indian family, increasingly finds itself sitting in front of the TV for a time longer than ever
      before. The change in trend of TV viewing is also due to the fact that television industry has
      grown immensely over the past few years. Television shows have evolved over the years as more
      and more TV shows resort to unwarranted content to capture their audience. It has been observed
      that some of the TV shows affect young viewers and it is becoming a problem. Television
      influences the lives of young children in a big way. Children are exposed to all sorts of violence
      and anomalous culture at home. Public Interest obligation is missed by mass media when they air
            Advertisement sector is a key part of Indian television industry. With the rising influence of
      TV media on people, it has become a catalyst of consumerism. The scope of creativity is
      enormous in the field of advertising. People like advertisements because they provide
      information and create awareness about new products in the market. Our decisions, whether to
      buy a product or not, are often completely influenced by the promotional activities of the
      companies concerned. Therefore, due to unfair trade practices, deceptive advertisements and
      widespread adverse impact of the advertisements of unhealthy products like tobacco and liquor,
      the Government of India has always endeavoured to curb or at least restrict advertisements of
      such products by bringing in appropriate legislations, orders and directives. As a reaction to the
      Government’s directive to ban advertisements of products that are adverse to health, the major
      companies of liquor and tobacco have taken the route of “Surrogate Advertisements”. These
      advertisements are bombarded on viewers lest they forget the liquor and tobacco brands as there
      is a ban on directly advertising them.
            The advent of the “Era of Reality Shows”, in the Indian TV industry, has generated fairly
      good TRP for many a TV channels. Nowadays, when every second TV channel is coming with
      its own version of the “reality programmes based on borrowed ideas and values”, it is very much