Mass Communication
THE Ministry of Information and Broadcasting, through the mass communication media
consisting of radio, television, films, press and print publications, advertising and traditional
modes of communication such as dance and drama, plays an effective role in helping people to
have access to free flow of information. The Ministry is involved in catering to the entertainment
needs of various age groups and focusing attention of the people on issues of national integrity,
environmental protection, health care and family welfare, eradication of illiteracy and issues
relating to women, children, minority and other disadvantaged sections of the society. The
Ministry is divided into four wings i.e., the Information Wing, the Broadcasting Wing, the Films
Wing and the Integrated Finance Wing. The Ministry functions through its 21 media units/
attached and subordinate offices, autonomous bodies and PSUs.
The Information Wing handles policy matters of the print and press media and publicity
requirements of the Government. This Wing also looks after the general administration of the
Ministry.
The Broadcasting Wing handles matters relating to the electronic media and the regulation
of the content of private TV channels as well as the programme matters of All India Radio and
Doordarshan and operation of cable television and community radio, etc. Electronic Media
Monitoring Centre (EMMC), which is a subordinate office, functions under the administrative
control of this Division.
The Film Wing handles matters relating to the film sector. It is involved in the production
and distribution of documentary films, development and promotional activities relating to the
film industry including training, organization of film festivals, import and export regulations, etc.
The Integrated Finance Wing looks after the financial aspects of the Ministry.
Relevant Website: www.mib.gov.in
Prasar Bharati
Prasar Bharati (Broadcasting Corporation of India) is the public service broadcaster in the
country, with Akashvani (All India Radio) and Doordarshan as its two constituents. It came into
existence on November 23, 1997, with a mandate to organize and conduct public broadcasting
services to inform, educate and entertain the public and to ensure a balanced development of
broadcasting on radio and television.
Objectives
The major objectives of the Prasar Bharati Corporation as laid out in the Prasar Bharati Act,
1990 are as follows: (i) to uphold the unity and integrity of the country and the values enshrined
in the Constitution; (ii) to promote national integration; (iii) to safeguard citizen’s rights to be
informed on all matters of public interest and presenting a fair and balanced flow of information;
(iv) to pay special attention to the fields of education and spread of literacy, agriculture, rural
development, environment, health and family welfare and science and technology; (v) to create
awareness about women’s issues and to take special steps to protect the interests of children, the