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PYQ 1200 Q/A Part - 1
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PYQ 1200 Q/A Part - 5
Kerala PSC India Year Book Study Materials Page 367
Book's First PageMass Communication THE Ministry of Information and Broadcasting, through the mass communication media consisting of radio, television, films, press and print publications, advertising and traditional modes of communication such as dance and drama, plays an effective role in helping people to have access to free flow of information. The Ministry is involved in catering to the entertainment needs of various age groups and focusing attention of the people on issues of national integrity, environmental protection, health care and family welfare, eradication of illiteracy and issues relating to women, children, minority and other disadvantaged sections of the society. The Ministry is divided into four wings i.e., the Information Wing, the Broadcasting Wing, the Films Wing and the Integrated Finance Wing. The Ministry functions through its 21 media units/ attached and subordinate offices, autonomous bodies and PSUs. The Information Wing handles policy matters of the print and press media and publicity requirements of the Government. This Wing also looks after the general administration of the Ministry. The Broadcasting Wing handles matters relating to the electronic media and the regulation of the content of private TV channels as well as the programme matters of All India Radio and Doordarshan and operation of cable television and community radio, etc. Electronic Media Monitoring Centre (EMMC), which is a subordinate office, functions under the administrative control of this Division. The Film Wing handles matters relating to the film sector. It is involved in the production and distribution of documentary films, development and promotional activities relating to the film industry including training, organization of film festivals, import and export regulations, etc. The Integrated Finance Wing looks after the financial aspects of the Ministry. Relevant Website: www.mib.gov.in Prasar Bharati Prasar Bharati (Broadcasting Corporation of India) is the public service broadcaster in the country, with Akashvani (All India Radio) and Doordarshan as its two constituents. It came into existence on November 23, 1997, with a mandate to organize and conduct public broadcasting services to inform, educate and entertain the public and to ensure a balanced development of broadcasting on radio and television. Objectives The major objectives of the Prasar Bharati Corporation as laid out in the Prasar Bharati Act, 1990 are as follows: (i) to uphold the unity and integrity of the country and the values enshrined in the Constitution; (ii) to promote national integration; (iii) to safeguard citizen’s rights to be informed on all matters of public interest and presenting a fair and balanced flow of information; (iv) to pay special attention to the fields of education and spread of literacy, agriculture, rural development, environment, health and family welfare and science and technology; (v) to create awareness about women’s issues and to take special steps to protect the interests of children, the