various users, trade associations and other stakeholders. The website with New Layout was made
      available for the users and tax payers in 2015. Several new features and services that have been
      incorporated to make it more user friendly, informative and useful, are -
      Major Citizen Friendly Initiatives
      Aayakar Sewa Kendra
            The 12 report of 2nd ARC aimed at Citizen Centric Governance with the aid of modern
      technology. The setting up of ASKs is a step in this direction. Aayakar Sewa Kendra (ASK) is
      the single window system for implementation of Citizen’s Charter of the Income Tax
      Department and a mechanism for achieving excellence in public service delivery. All
      communications as well as returns received in ASK mandate timely disposal which can be
      monitored and reviewed at the highest level. This ensures that a robust architecture of e-
      Governance is installed and sustained in the Income Tax Department.
      Aayakar Setu
            The use of smart phone is increasing day by day. With the objective to enhance tax payer
      services and mobile access experience, a mobile app (available on Android/IOS platform) and
      responsive version of the Tax Payer Services (TPS) section at the national website called
      “Aayakar Setu” was launched in 2017. “Aayakar Setu” would facilitate the online payment of the
      taxes, calculation of taxes, removal of grievances through login to the e-Nivaran module,
      information about the TPS hierarchy, ASK IT module, Tax Gyaan, TDS/TRACES and other
      features.
      TDS SMS alert Scheme
            CBDT has put in place a mechanism for real-time communication to taxpayers (deductees)
      about information of TDS deduction/deposit by their respective employers or deductors. In order
      to provide better taxpayer services by providing timely and accurate data to the taxpayers, the
      scheme for SMS alert to the salaried employees on a quarterly basis has been launched.
      Publicity Campaigns
            Since, last many years, the Department has shifted its communication strategy to portray
      itself, not, as a purely enforcement agency but also as a taxpayer facilitator, service provider and
      major contributor in nation building. This strategy has allowed the Department to communicate
      effectively with the taxpayers acknowledging their contribution in building a secure, progressive
      and developed nation. Several publicity campaigns were carried out which included campaigns
      for awareness of due dates of payment of advance tax, filing of returns, filing of TDS statements
      and issuance of TDS certificates, filing of annual information return, services of TRPs, vigilance
      awareness week, income declaration scheme, Pradhan Mantri Garib Kalyan Yojana,
      demonetization and publication of names of chronic defaulters.
      Social Media
            The Department has stepped into publicity campaigns through social media channels since
      2015 as per the approved Social Media policy. Social Media activities are also being regularly
      undertaken through the official Twitter account i.e. @IncomeTaxIndia. The twitter account of
      the Department has more than 1,00,000 followers.
      Central Board of Excise and Customs