under the Ministry with its headquarters at Gwalior. Its centres are at Bhubaneshwar, Nellore,
      Noida and Goa. IITTM is a pioneer in the field of travel and tourism education and training. It
      provides specialized training and education for tourism and travel industry.
      Indian Culinary Institute
           The Ministry of Tourism has set up the Indian Culinary Institute (ICI) at Tirupati, Andhra
      Pradesh. The first of its kind in India, the Institute has commenced its academic session from
      August, 2016. The Ministry is also expanding the ICI, by opening its northern chapter at Noida.
      Incredible India
           The Ministry, as part of its ongoing promotional activities, releases campaigns in the
      international and domestic markets under the Incredible India brand line, to promote various
      tourism destinations and products of India to increase foreign tourist arrivals and domestic visits
      within the country. A series of promotional activities are undertaken in important and potential
      markets overseas through the India Tourism offices abroad and within India through domestic
      India Tourism offices, with the objective of showcasing India’s tourism potential to foreign and
      domestic tourists.
      International Advertisement Campaign
           To promote tourism, the government has also taken many initiatives. An International
      Advertisement Campaign in electronic and digital media for 2016-17 was launched globally. To
      begin with the Ministry has launched its campaign on leading television Channels including
      CNN, BBC, Discovery and TLC, Euro News, History, CNBC, Travel Channel, CBS (USA),
      Tabi (Japan) and RMC (France) as well as on Google.
           The Ministry of Tourism organizes Bharat Parv as part of the Republic Day and
      Independence Day celebrations with the objective to promote national integrity and to showcase
      cultural and culinary diversity to the people of our nation.
      North East
           The North East region of India is being promoted by the Ministry through several media
      campaigns. The Ministry in partnership with the Discovery Channel has produced documentary
      series ‘Go North East’ on the eight states of the region. For creation of tourism infrastructure, the
      Ministry of Tourism has two major plan schemes viz. Swadesh Darshan – Integrated
      Development of Theme-Based Tourist Circuits and PRASAD- Pilgrimage Rejuvenation and
      Spiritual Augmentation Drive for development of tourism infrastructure in the country including
      historical places and heritage cities.
      Swadesh Darshan Scheme
           Swadesh Darshan scheme is about developing theme based tourist circuits on the principles
      of high tourist value, competitiveness and sustainability in an integrated manner by synergizing
      efforts to focus on needs and concerns of all stakeholders to enrich tourist experience and
      enhance employment opportunities. Under it thirteen thematic circuits have been identified for
      development, namely: North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal
      Circuit, Krishna Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural
      Circuit, Spiritual Circuit, Ramayana Circuit and Heritage Circuit.